Subscriber email is the gasoline that powers the website machine. At least that seems to be true in my case.
If you want visitors to come back to your site, send them an email with your website updates.
Putting out a quality enewsletter that will engage your audience often enough, but not too often that you piss off people is the trick.
Make sure you're collecting information from your visitors and make sure you use the information that you collect.
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